Growth Marketing Manager

Job Summary

To expand awareness and engagement in behavioral health services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and lead a marketing team while focusing on both B2C and B2B strategies.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
• Create and execute B2C marketing initiatives to engage prospective clients and enhance brand awareness
• Strengthen B2B relationships with referral partners through targeted marketing materials and campaigns

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing B2C and B2B marketing strategies
• Experience with Google Analytics, Google Ads, and marketing automation platforms
• Demonstrated ability to manage marketing teams and lead growth initiatives