Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, the full-time remote position will develop and manage digital marketing campaigns, enhance brand awareness, and drive growth for behavioral health services while leading a marketing team.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing performance and lead generation
• Execute B2C marketing initiatives to engage clients and families seeking behavioral health services, increasing inquiries and admissions
• Strengthen B2B relationships with referral partners through targeted marketing strategies and collaborative initiatives

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing and executing B2C and B2B marketing strategies
• Experience with Google Analytics, Google Ads, and marketing automation platforms
• Demonstrated leadership experience in managing marketing teams and initiatives