Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, this full-time remote position will focus on expanding awareness and access to behavioral health services through innovative B2C and B2B marketing strategies while managing the marketing team.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
• Create and execute B2C marketing initiatives to engage prospective clients and enhance brand awareness
• Strengthen B2B relationships with referral partners through targeted marketing materials and campaigns

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or telehealth
• Proven experience developing and executing B2C and B2B marketing strategies
• Marketing team leadership experience and ability to manage multiple projects in a fast-paced environment
• Knowledge of Google Analytics, Google Ads, and marketing automation platforms