Growth Marketing Manager

Job Summary

To support a growing nonprofit initiative, the full-time remote Growth & Product Marketing Manager will manage paid digital advertising campaigns, oversee content operations, and drive lead nurturing strategies to convert national awareness into localized B2B leads.

Key Responsibilities

• Lead the execution and management of paid digital advertising campaigns across key channels, ensuring performance optimization and accountability with external partners
• Direct the content operations for the organization's blog and website, repurposing complex data into high-converting digital assets while optimizing for SEO
• Own the strategic deployment of email nurture campaigns and lead magnet initiatives to enhance audience engagement and database growth

Required Qualifications

• 5+ years of experience in performance marketing, growth marketing, or product marketing within a B2B environment
• 4+ years of hands-on experience with multi-channel paid digital advertising campaigns, particularly on LinkedIn and Google platforms
• Proven success in architecting user journeys and implementing conversion-rate optimization strategies
• Experience managing editorial calendars and transforming long-form content into effective marketing copy
• High proficiency with project management tools and marketing automation platforms