Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, the full-time remote position will focus on expanding awareness and engagement for behavioral health services through innovative B2C and B2B marketing strategies, while managing a marketing team.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms to optimize performance and lead generation
• Execute marketing initiatives targeting prospective clients and referral partners to enhance brand awareness and increase referrals
• Analyze marketing data to identify trends and opportunities for improvement in both B2C and B2B strategies

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven experience in developing and executing B2C and B2B marketing strategies
• Marketing team leadership experience with a strong understanding of referral networks
• Knowledge of Google Analytics, Google Ads, and marketing automation platforms