Growth Marketing Manager

Job Summary

To expand awareness and engagement for behavioral health services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, optimize performance metrics, and strengthen referral partnerships while leading a marketing team.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing audience targeting and conversion rates
• Create and execute B2C and B2B marketing initiatives to drive inquiries, referrals, and admissions for behavioral health services
• Analyze marketing data to identify trends and improve strategies, collaborating with operational and clinical leaders to support growth initiatives

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing and executing B2C and B2B marketing strategies
• Experience with Google Analytics, Google Ads, and marketing automation platforms
• Demonstrated leadership experience managing marketing teams and building referral networks