Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, the full-time remote position will focus on expanding awareness and engagement for behavioral health services through B2C and B2B marketing strategies while managing a marketing team.

Key responsibilities:

• Develop and manage digital marketing campaigns across various platforms to enhance brand visibility and client engagement
• Analyze marketing data to optimize performance metrics and improve lead generation and conversion rates
• Execute targeted marketing initiatives to strengthen relationships with referral partners and increase inquiries and admissions

Required qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven experience in developing B2C and B2B marketing strategies
• Strong knowledge of digital marketing tools, including Google Analytics, Google Ads, and SEO best practices
• Experience in managing marketing teams and building referral networks