Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, the full-time remote position will develop and manage digital marketing campaigns, analyze performance metrics, and enhance brand awareness to expand access to behavioral health services.

Key Responsibilities:

• Develop and manage digital marketing campaigns across multiple platforms, optimizing for audience targeting and conversion rates
• Execute B2C marketing initiatives to engage prospective clients and drive inquiries, referrals, and admissions
• Strengthen B2B marketing efforts by building relationships with referral partners and creating materials to increase referral volume

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing
• Experience in healthcare or SaaS industries, with a preference for behavioral health or telehealth marketing
• Demonstrated success in developing B2C and B2B marketing strategies
• Knowledge of Google Analytics, Google Ads, and marketing automation platforms