Growth Marketing Manager

Job Summary

To expand awareness and engagement in behavioral healthcare services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and lead a marketing team focused on both B2C and B2B strategies.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms to enhance brand visibility and engagement
• Analyze marketing data to identify trends and optimize audience targeting, conversion rates, and lead generation
• Execute marketing initiatives aimed at strengthening relationships with referral partners and increasing inquiries and admissions

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing
• Healthcare or SaaS experience, preferably in behavioral health or telehealth marketing
• Demonstrated success in developing B2C and B2B marketing strategies
• Experience with marketing analytics tools such as Google Analytics, Google Ads, and CRM systems