Growth Marketing Manager

Job Summary

To expand awareness and access to behavioral health services, the full-time Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and lead a marketing team in a remote setting for candidates residing in NY, MA, or RI.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing performance and lead generation
• Create and execute B2C marketing initiatives to engage prospective clients and enhance brand awareness
• Strengthen B2B relationships with referral partners through targeted marketing strategies and materials

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing B2C and B2B marketing strategies
• Experience with Google Analytics, Google Ads, and marketing automation platforms
• Strong analytical skills with a focus on data-driven marketing decisions