Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, this full-time remote position will develop and manage digital marketing campaigns, enhance brand awareness, and drive client engagement for behavioral health services while leading a marketing team.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms to optimize audience targeting and lead generation
• Create and execute B2C and B2B marketing initiatives to strengthen referral partnerships and increase inquiries and admissions
• Analyze marketing data and performance metrics to identify trends and support growth initiatives across the organization

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Demonstrated success in developing B2C and B2B marketing strategies
• Experience with Google Analytics, Google Ads, and marketing automation platforms
• Proven ability to build referral networks and generate qualified leads