Growth Marketing Manager

Job Summary

To expand awareness and access to behavioral health services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and lead a marketing team to drive both B2C and B2B initiatives.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms to increase brand awareness and client engagement
• Analyze marketing data to identify trends and optimize campaign performance for lead generation and ROI
• Create and execute marketing strategies aimed at enhancing relationships with referral partners and increasing inquiries and admissions

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Experience in both B2C and B2B marketing strategies, with a focus on behavioral health or telehealth
• Proficiency in Google Analytics, Google Ads, CRM systems, and marketing automation platforms
• Demonstrated ability to lead a marketing team and manage multiple projects in a fast-paced environment