Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, the full-time remote position will focus on expanding awareness and access to behavioral health services through B2C and B2B marketing initiatives, while managing a marketing team to drive measurable growth.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms to optimize audience targeting and lead generation
• Execute marketing campaigns aimed at engaging prospective clients and enhancing brand awareness in the behavioral health sector
• Strengthen relationships with referral partners through targeted marketing initiatives and support business development efforts

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Demonstrated success in developing and executing both B2C and B2B marketing strategies
• Experience building referral networks and generating qualified leads
• Knowledge of Google Analytics, Google Ads, and marketing automation platforms