Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager for a full-time remote position in New York, who will manage digital marketing campaigns, enhance brand awareness, and drive engagement for behavioral health services while overseeing a marketing team.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing performance and lead generation
• Create and execute B2C and B2B marketing strategies to increase inquiries, referrals, and admissions for behavioral health services
• Analyze marketing data to identify trends and improve overall marketing effectiveness

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing B2C and B2B marketing strategies
• Experience with Google Analytics, Google Ads, and CRM systems
• Strong analytical skills and ability to use data to drive marketing decisions