Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, the full-time remote position will develop and manage digital marketing campaigns to enhance awareness and access to behavioral health services while leading a marketing team.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
• Execute B2C and B2B marketing strategies to drive inquiries, referrals, and admissions for behavioral health services
• Analyze marketing data to identify trends and support SEO, content marketing, and website optimization initiatives

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven experience in developing and executing both B2C and B2B marketing strategies
• Marketing team leadership experience with knowledge of Google Analytics, Google Ads, and CRM systems
• Strong analytical skills with a track record of using data to drive marketing decisions