Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, the full-time remote position will develop and manage digital marketing campaigns, enhance brand awareness, and drive growth in client inquiries and referrals for behavioral health services across B2C and B2B channels.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
• Create and execute marketing initiatives targeting prospective clients and referral partners to increase engagement and admissions
• Analyze marketing data to identify trends and opportunities, supporting growth initiatives and strategic partnerships

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Demonstrated success in developing B2C and B2B marketing strategies, with experience in building referral networks
• Proficiency in Google Analytics, Google Ads, Meta Ads Manager, and marketing automation platforms
• Experience managing marketing teams and campaigns, with strong analytical skills to drive decisions