Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, the full-time remote position will focus on expanding awareness and engagement for behavioral health services through B2C and B2B marketing initiatives while managing a marketing team.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms to enhance brand visibility and engagement
• Analyze marketing data to identify trends and optimize campaign performance for lead generation and ROI
• Create and execute marketing strategies to strengthen relationships with referral partners and increase client inquiries and admissions

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing and executing B2C and B2B marketing strategies
• Experience with Google Analytics, Google Ads, and marketing automation platforms
• Strong analytical skills and experience in managing paid advertising campaigns