Growth Marketing Manager

Job Summary

To expand awareness and access to behavioral health services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, drive B2C and B2B marketing initiatives, and lead a marketing team to support organizational growth.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing performance and ROI
• Execute marketing campaigns targeting prospective clients and referral partners to increase inquiries and admissions
• Strengthen relationships with referral partners through tailored marketing initiatives and materials

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Experience in both B2C and B2B marketing strategies, with a focus on behavioral health or telehealth
• Proficiency in Google Analytics, Google Ads, and marketing automation platforms
• Demonstrated success in building referral networks and generating qualified leads