Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, this full-time remote position will focus on expanding awareness and engagement for behavioral health services through innovative marketing strategies, managing a marketing team, and leveraging both B2C and B2B marketing expertise.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing performance and lead generation
• Create and execute marketing initiatives to engage prospective clients and strengthen relationships with referral partners
• Analyze marketing data to identify trends and improve strategies for both consumer and business marketing efforts

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven experience in developing and executing B2C and B2B marketing strategies
• Strong analytical skills with knowledge of Google Analytics, Google Ads, and marketing automation platforms
• Experience managing marketing teams and building referral networks to support organizational growth