Growth Marketing Manager

Job Summary

Owning the full funnel for product-led growth (PLG) in a remote capacity, the full-time salaried Growth Marketing Manager will drive acquisition, activation, engagement, and retention strategies while managing paid acquisition and organic growth efforts.

Key responsibilities

• Own the end-to-end PLG strategy for Prolific's self-serve customer journey
• Develop and optimize onboarding, lifecycle marketing, and in-product messaging to enhance user engagement and retention
• Manage paid acquisition strategies across various digital channels, collaborating with internal teams and agency partners

Required qualifications

• 4-7+ years of experience in Growth or Performance Marketing within a B2B SaaS environment
• Proven track record of driving measurable improvements across acquisition, activation, and retention
• Strong understanding of paid acquisition strategies across Google Ads, Meta, and LinkedIn
• Experience with onboarding and lifecycle engagement tools such as Pendo or Appcues
• Analytical mindset with experience measuring funnel performance and defining PQLs using platforms like HubSpot or Metabase