Growth Marketing Manager

Job Summary

To expand awareness and access to behavioral health services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and lead marketing team initiatives focused on both B2C and B2B strategies.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms including Google Ads and social media
• Analyze marketing data to optimize audience targeting, conversion rates, and lead generation
• Execute marketing campaigns aimed at engaging prospective clients and strengthening referral partnerships

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing
• Experience in healthcare or SaaS marketing, preferably in behavioral health or telehealth
• Proven success in developing B2C and B2B marketing strategies
• Knowledge of Google Analytics, Google Ads, and marketing automation platforms