Growth Marketing Manager

Job Summary

To expand awareness and access to behavioral health services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and lead marketing team initiatives targeting both consumers and referral partners.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms to increase brand awareness and client engagement
• Analyze marketing data to identify trends and optimize campaigns for lead generation and ROI
• Strengthen relationships with referral partners through targeted B2B marketing initiatives and materials

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven experience developing and executing B2C and B2B marketing strategies
• Marketing team leadership experience and ability to build referral networks
• Knowledge of Google Analytics, Google Ads, and SEO best practices