Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, the full-time remote position will manage digital marketing campaigns, enhance brand awareness, and drive growth in both B2C and B2B marketing efforts within the behavioral health sector.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and engagement
• Execute B2C marketing initiatives to engage clients and families seeking behavioral health services, increasing inquiries and referrals
• Strengthen B2B relationships with referral partners and healthcare providers through targeted marketing initiatives and materials

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing and executing B2C and B2B marketing strategies
• Experience with Google Analytics, Google Ads, and marketing automation platforms
• Marketing team leadership experience and ability to manage multiple projects in a fast-paced environment