Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, the full-time remote position will focus on expanding awareness and engagement for behavioral health services, leveraging B2C and B2B marketing strategies while managing a marketing team.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing performance and lead generation
• Execute B2C marketing initiatives to engage prospective clients and enhance brand awareness in the behavioral health community
• Strengthen B2B marketing efforts to build relationships with referral partners and increase organizational visibility

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing, digital performance marketing, or related roles
• Experience in healthcare/SaaS, with a preference for behavioral health or telehealth marketing
• Demonstrated success in developing and executing both B2C and B2B marketing strategies
• Strong analytical skills and experience with tools like Google Analytics, Google Ads, and CRM systems