Growth Marketing Manager

Job Summary

To expand awareness and engagement in behavioral health services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, optimize performance metrics, and lead a marketing team to drive growth in both B2C and B2B sectors.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for audience targeting and conversion rates
• Create and execute marketing initiatives aimed at engaging prospective clients and strengthening referral partnerships
• Analyze marketing data to identify trends and support business development efforts through strategic campaigns

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing
• Experience in healthcare or SaaS, with a preference for behavioral health or telehealth marketing
• Proven success in developing B2C and B2B marketing strategies
• Knowledge of Google Analytics, Google Ads, and marketing automation platforms