Growth Marketing Manager

Job Summary

To support Thumbtack's growth initiatives, the full-time remote Growth Marketing Manager, SEM will manage and optimize paid search strategies, develop experimentation roadmaps, and collaborate with cross-functional teams to drive customer and pro growth.

Key responsibilities

• Execute and improve paid search strategies, identifying new growth opportunities
• Manage and optimize the SEM program across Google and Microsoft, adhering to KPIs
• Own the tracking, attribution, and measurement of performance metrics using various data sources

Required qualifications

• 8+ years of experience in paid digital advertising with a focus on SEM campaigns
• Proven track record of improving ad program performance through testing and optimization
• Experience managing relationships with a diverse portfolio of ad vendors
• Ability to define and execute a 6-12 month strategic roadmap
• Strong data analytics skills, including proficiency in pivot tables and basic modeling