Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, the full-time remote position will focus on expanding awareness and engagement for behavioral health services through B2C and B2B marketing strategies while managing a marketing team.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms to optimize performance and ROI
• Create and execute marketing initiatives targeting prospective clients and referral partners to enhance brand awareness and increase referrals
• Analyze marketing data to identify trends and support SEO, content marketing, and website optimization efforts

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing B2C and B2B marketing strategies, with team leadership experience
• Knowledge of Google Analytics, Google Ads, and marketing automation platforms
• Experience in building referral networks and generating qualified leads