Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, the full-time remote position will focus on expanding awareness and engagement for behavioral health services by managing digital marketing campaigns, analyzing performance metrics, and leading a marketing team to enhance both B2C and B2B outreach efforts.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
• Create and execute marketing initiatives targeting prospective clients and referral partners to drive inquiries and admissions
• Analyze marketing data to identify trends and opportunities for improvement, supporting overall growth initiatives

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Strong background in both B2C and B2B marketing strategies, with proven success in lead generation
• Experience with Google Analytics, Google Ads, and marketing automation platforms
• Demonstrated ability to manage marketing teams and multiple projects in a fast-paced environment