Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, the full-time remote position will focus on expanding awareness and access to behavioral health services through innovative B2C and B2B marketing strategies while managing a marketing team.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms to optimize performance and lead generation
• Execute marketing initiatives targeting prospective clients and referral partners to enhance brand awareness and drive growth
• Analyze marketing data to identify trends and opportunities for continuous improvement in marketing strategies

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven experience in developing and executing both B2C and B2B marketing strategies
• Strong knowledge of digital marketing tools, including Google Analytics, Google Ads, and CRM systems
• Experience in building referral networks and managing marketing budgets