Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, the full-time remote position will focus on expanding awareness and access to behavioral health services through innovative B2C and B2B marketing strategies while managing a marketing team.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing performance and lead generation
• Execute marketing initiatives targeting prospective clients and referral partners to enhance brand awareness and increase admissions
• Analyze marketing data to identify trends and improve strategies for both consumer and business marketing efforts

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Experience in developing B2C and B2B marketing strategies, with a strong preference for healthcare marketing
• Proficiency in Google Analytics, Google Ads, and marketing automation platforms
• Demonstrated ability to manage marketing teams and execute successful referral network initiatives