Growth Marketing Manager

Job Summary

To expand awareness and engagement for behavioral health services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and lead a marketing team while focusing on both B2C and B2B strategies.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
• Execute marketing initiatives targeting prospective clients and referral partners to increase inquiries, referrals, and admissions
• Collaborate with operational and clinical leaders to enhance referral networks and support growth initiatives

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing, with a focus on digital performance and GTM strategy
• Experience in healthcare or SaaS, preferably in behavioral health or telehealth marketing
• Proven success in developing B2C and B2B marketing strategies and leading marketing teams
• Strong analytical skills with experience in Google Analytics, Google Ads, and marketing automation platforms