Growth Marketing Manager
Job Summary
Seeking a strategic and results-driven Growth Marketing Manager, the full-time remote position will focus on expanding awareness and engagement for behavioral health services, leveraging both B2C and B2B marketing strategies while managing a marketing team.
Key Responsibilities:
- Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
- Execute B2C marketing initiatives to engage clients and families seeking behavioral health services, driving inquiries and admissions
- Create B2B marketing strategies to strengthen relationships with referral partners and increase organizational visibility within the healthcare community
Required Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
- Proven success in developing and executing B2C and B2B marketing strategies
- Experience with Google Analytics, Google Ads, and marketing automation platforms
- Leadership experience managing marketing teams and driving growth initiatives
Complete Job Description
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