Growth Marketing Manager

Job Summary

Hands-on and deeply analytical, the full-time PLG Growth Marketing Manager will own the self-serve funnel from signup to conversion, running paid acquisition and organic strategies while leveraging AI to drive user activation and revenue growth.

Key responsibilities

• Own the self-serve funnel, managing signup, activation, and free-to-paid conversion with accountability for self-serve revenue
• Plan and execute paid acquisition strategies across various channels, optimizing budget towards signups and activation
• Design and analyze a high-velocity experimentation program to enhance acquisition, activation, and monetization efforts

Required qualifications

• 5+ years of hands-on growth marketing experience, preferably in B2B SaaS or product-led environments
• Proven track record of improving funnel metrics through experimentation and data analysis
• Experience with paid acquisition, including managing CAC and ROAS
• Working knowledge of organic growth strategies, including SEO and content-led acquisition
• Proficiency with product analytics tools such as Amplitude or Mixpanel and familiarity with GA4