Growth Marketing Manager

Job Summary

To drive national awareness into localized B2B leads, the full-time remote Growth Marketing Manager will manage paid digital advertising campaigns, oversee content operations, and architect user journeys to enhance lead acquisition and mission impact.

Key responsibilities

• Lead and manage all paid digital advertising campaigns across key channels while ensuring optimization and performance tracking
• Direct the content operations for the Project Equity blog and EO Equals website, focusing on conversion rate optimization and user engagement
• Own the strategic deployment of email nurture campaigns and lead magnet initiatives to enhance audience segmentation and database growth

Required qualifications

• 5+ years of experience in performance marketing, growth marketing, or product marketing within a B2B environment
• 4+ years of hands-on experience managing multi-channel paid B2B digital advertising campaigns, particularly on LinkedIn and Google
• Proven success in architecting digital user journeys and implementing conversion-rate optimization strategies
• Experience managing an editorial calendar and repurposing complex content into engaging marketing materials
• High proficiency with project management and marketing automation tools, including CRM-integrated workflows