Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, this full-time remote position will develop and manage digital marketing campaigns, enhance brand awareness, and drive client engagement in the behavioral health sector across NY, MA, or RI.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
• Create and execute B2C and B2B marketing initiatives to increase inquiries, referrals, and admissions for behavioral health services
• Analyze marketing data to identify trends and improve strategies while collaborating with referral partners and internal teams

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing B2C and B2B marketing strategies, with direct-to-consumer healthcare experience preferred
• Experience with Google Analytics, Google Ads, CRM systems, and marketing automation platforms
• Demonstrated ability to manage marketing teams and drive organizational growth initiatives