Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, the full-time remote position will focus on expanding awareness and access to behavioral health services through B2C and B2B marketing initiatives, while managing a marketing team.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms to enhance brand visibility and engagement
• Execute marketing strategies targeting prospective clients and referral partners to drive inquiries, referrals, and admissions
• Analyze marketing data to optimize performance and identify growth opportunities within the behavioral healthcare sector

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven ability in developing B2C and B2B marketing strategies, with direct consumer marketing experience strongly preferred
• Experience with Google Analytics, Google Ads, and marketing automation platforms
• Demonstrated success in building referral networks and managing marketing budgets