Growth Marketing Manager

Job Summary

Focused on driving profitable enrollments, the full-time remote Growth Marketing Manager will manage acquisition budgets, oversee paid search and social channels, and collaborate with cross-functional teams to enhance marketing strategies and optimize conversion rates.

Key Responsibilities

• Own the performance of paid search and paid social, setting targets and managing agency partnerships for optimal cost-per-acquisition and return on ad spend
• Develop and execute SEO strategies to increase organic traffic while managing affiliate and content partnerships for growth
• Run structured channel tests, analyze results, and make recommendations for scaling or stopping initiatives based on performance metrics

Required Qualifications

• 5+ years of growth marketing experience with a proven track record in multiple acquisition channels
• Demonstrated success in managing acquisition budgets and achieving CPA, ROAS, or CAC targets in a direct-to-consumer environment
• Strong analytical skills with experience in data analysis, attribution, and funnel metrics
• Experience directing agencies and building partnerships, including sourcing and negotiating affiliate relationships
• Familiarity with Google Ads, Microsoft Ads, Meta, and web analytics tools like GA4