Growth Marketing Manager

Job Summary

Owning the paid social strategy across Meta and TikTok, the full-time remote Growth Marketing Manager will manage platform relationships, oversee AI tools for optimization, and collaborate on creative strategies to drive growth and performance.

Key responsibilities

• Set and manage channel strategy, budget pacing, and performance reporting for Meta, TikTok, and Pinterest
• Serve as the primary contact for platform and agency relationships, ensuring accountability and performance evaluation
• Direct and evaluate AI tools for campaign execution, ensuring they align with strategic goals and performance metrics

Required qualifications

• 5-7 years of hands-on experience in paid social, particularly with Meta Ads at scale in fashion or apparel e-commerce
• Deep knowledge of Meta Ads Manager, campaign structure, and creative testing methodologies
• Strong analytical skills to build performance narratives from data
• Experience managing external agency relationships with a focus on performance outcomes
• Familiarity with TikTok Ads and its unique creative requirements