Growth Marketing Manager

Job Summary

A company is looking for a Growth Marketing Manager.

Key Responsibilities:

• Develop and execute a multi-channel demand generation strategy to generate qualified leads
• Partner with Product Marketing and B2B Marketing to conceptualize content for campaigns and ensure messaging is consistent across all channels
• Analyze campaign results, implement optimizations, and identify incremental campaign opportunities

Required Qualifications:

• B2B Tech Background / Startup experience, preferably with experience in both enterprise sales and PLG growth
• Experience in delivering against goals for MQL, Qualified leads and pipeline influence, as well as product registrations
• Copywriting experience for B2B marketing campaigns including storyboards and creative briefs
• Experience marketing to a technical audience
• 5+ years of experience in marketing demand generation and B2B marketing role