Growth Marketing Retention Lead

Job Summary

Owning the retention strategy across multiple channels, the full-time remote Growth Marketing Retention Lead will manage email, SMS, push notifications, and loyalty initiatives to improve key business metrics and enhance customer engagement.

Key responsibilities

• Develop and execute retention strategies to enhance customer lifetime value and purchase frequency
• Design and prioritize experimentation roadmaps for campaigns and customer journeys
• Collaborate with cross-functional teams to optimize messaging performance and monitor channel effectiveness

Required qualifications

• 5+ years of experience in CRM, Lifecycle Marketing, or Customer Retention in eCommerce or high-growth digital businesses
• Proven experience managing email marketing as a primary retention channel
• Hands-on experience with SMS and push notification strategies
• Strong knowledge of customer lifecycle marketing and segmentation
• Experience with CRM platforms such as Klaviyo, Emarsys, or similar