Growth Marketing Specialist

Job Summary

A company is looking for a Growth Marketing Specialist who will manage paid search, paid social, and programmatic marketing activities for online college/university programs.

Key Responsibilities

• Manage day-to-day paid search, paid social, and programmatic marketing activities across multiple platforms
• Monitor and report on campaign effectiveness, ensuring cost-per-lead and return on ad spend goals are met
• Develop ad copy and identify trends for campaign expansion while collaborating with internal teams

Required Qualifications

• Bachelor's Degree in digital media, marketing, communications, or a related field preferred
• 1-2 years of relevant work experience, with internal candidates considered
• Google Search & Display Certified
• Proficiency in Microsoft Office, particularly Excel
• Ability to work autonomously in a 100% remote environment