Growth Marketing Specialist

Job Summary

A company is looking for a Growth Marketing Lead.

Key Responsibilities

• Own and execute outbound marketing campaigns across various channels, from copy development to performance analysis
• Manage and optimize website and landing pages, including content updates and conversion improvements
• Design, launch, and analyze A/B tests, while building and maintaining marketing automations in Salesforce Marketing Cloud

Required Qualifications

• 5+ years of experience in marketing operations, growth, or lifecycle roles with direct ownership of campaigns
• Strong hands-on experience with Salesforce Marketing Cloud and Webflow
• Experience in B2C marketing, particularly in trust- and education-heavy funnels
• Strong analytical skills with experience in experiment design and data interpretation
• Ability to work independently and take ownership of marketing operations