Growth Marketing Specialist

Job Summary

A company is looking for a Growth Marketing Specialist II to scale its digital demand engine and drive measurable pipeline impact.

Key Responsibilities

• Build and launch multi-channel campaigns, including email, paid media, and retargeting
• Optimize website performance and user journeys to enhance engagement and conversion rates
• Track campaign performance and analyze funnel metrics to provide actionable recommendations

Required Qualifications

• 4-7 years of experience in growth, demand generation, or digital marketing within B2B SaaS or a related industry
• Hands-on experience with marketing automation platforms, preferably HubSpot
• Experience managing websites within a CMS, including updates and optimization
• Familiarity with Salesforce and digital analytics tools
• Strong understanding of conversion rate optimization and landing page strategy