Growth Marketing Specialist

Job Summary

A company is looking for a Growth Specialist to drive revenue through marketing and growth strategies.

Key Responsibilities

• Build and execute multi-channel marketing campaigns to drive top-of-funnel pipeline
• Develop and iterate messaging for various higher education personas and use cases
• Track campaign performance and provide data-backed recommendations to the team

Required Qualifications

• 2+ years of experience in growth marketing, demand generation, or a GTM-focused role at a B2B startup
• Strong execution skills with the ability to take ownership of outcomes
• Analytical mindset with a passion for testing and experimentation
• Solid understanding of marketing fundamentals and audience segmentation
• Motivated by business outcomes, focusing on pipeline and closed deals