Growth Marketing Specialist

Job Summary

To drive growth and enhance visibility in the acquisition funnel, the full-time Growth Marketing Specialist will manage end-to-end funnel analysis, optimize free-to-paid conversions, and amplify product launches, all while working remotely within UTC-3 to UTC-8 time zones.

Key responsibilities

• Own the acquisition funnel by analyzing sign-up sources and channel performance
• Optimize free-to-paid conversion through targeted campaigns and feature identification
• Evaluate the impact of paid spend on distribution and adjust strategies accordingly

Required qualifications

• Experience in managing free-to-paid conversion or lifecycle/activation processes
• Strong analytical skills with proficiency in data interpretation related to marketing funnels
• Ability to execute experiments quickly and effectively
• Understanding of developer marketing and how to engage this audience
• Technical background to implement website changes independently