Growth Marketing Specialist

Job Summary

Driving brand awareness through upper-funnel display advertising campaigns, the full-time Specialist, Growth Marketing - Display will own strategy, execution, and optimization while collaborating with internal teams and managing external agencies in New York.

Key responsibilities

• Execute upper-funnel display campaigns by defining objectives, identifying audiences, and providing spend recommendations based on performance data
• Lead the creative briefing process, manage asset delivery, and track performance metrics to identify trends and best practices
• Oversee the display advertising budget, managing forecasting, pacing, and the billing process while collaborating with various internal teams

Required qualifications

• Bachelor's Degree in Marketing, Economics, Business Management, or a related field
• 2+ years of digital performance marketing experience, specifically managing display/programmatic campaigns
• Strong analytical skills with the ability to conduct independent analysis and communicate results effectively
• Experience with display DSPs and understanding of programmatic buying methods
• Familiarity with web analytics platforms such as Adobe Analytics, Omniture, or Tableau