Growth Marketing Specialist

Job Summary

Driving growth across Spanish-speaking markets, the full-time remote Growth Marketing Specialist for LATAM will develop and execute localized marketing strategies, manage multichannel campaigns, and collaborate with global teams to enhance market share and revenue.

Key responsibilities

• Develop a strong understanding of LATAM markets, including local exam systems and education structures
• Adapt global messaging to local cultural and linguistic contexts for regional relevance
• Plan and execute multichannel campaigns across various platforms, optimizing for acquisition, activation, and retention

Required qualifications

• 3+ years of experience in digital marketing within SaaS or B2C sectors in Latin America
• Strong understanding of multichannel marketing dynamics, including region-specific channels like Meta and WhatsApp
• Experience in developing and implementing marketing strategies with localized messaging
• Analytical mindset capable of designing impactful initiatives with limited data
• Fluency in Spanish and English; proficiency in Portuguese is a strong plus