Growth Marketing VP

Job Summary

Driving the marketing strategy for a groundbreaking identity security platform, the full-time remote VP of Growth Marketing will own product marketing, brand development, demand generation, and category creation while collaborating closely with the Chief Revenue Officer to build a compelling narrative and measurable pipeline impact.

Key responsibilities

• Own marketing strategy and operating plan to define and win the IVIP category for Axiad Mesh
• Develop category-defining narratives and messaging frameworks that resonate with stakeholders from CISO to board level
• Architect a modern, AI-native demand generation engine in partnership with the CRO to achieve pipeline and conversion targets

Required qualifications

• Extensive B2B SaaS marketing experience with a strong preference for category-creation expertise
• Proven ability to build positioning and messaging frameworks that earn analyst recognition
• Hands-on experience in modern demand generation programs with measurable pipeline attribution
• Exceptional communication skills, including polished writing and public speaking
• Familiarity with AI tools across marketing workflows to enhance output and efficiency