Growth Paid Acquisition Specialist

Job Summary

To enhance a growing paid advertising program, the full-time remote Growth Paid Acquisition Specialist III will manage and optimize campaigns across various platforms, focusing on increasing qualified leads and SQLs while maintaining cost efficiency.

Key responsibilities

• Manage and optimize paid search, Local Services Ads, display, and video campaigns across all active markets
• Scale successful campaigns and tests into new budgets and markets, while designing new experiments to drive qualified leads
• Utilize analytics tools to track performance, optimize strategies, and improve lead quality through ongoing testing and adjustments

Required qualifications

• Bachelor's degree in marketing, Business Administration, Advertising, or a related field
• 4 years of experience in PPC, paid search, SEM, or performance marketing
• Strong expertise in Google Ads, Local Services Ads, YouTube, and Microsoft Advertising (Bing)
• Proficiency in HubSpot, Google Analytics (GA4), Google Tag Manager, and CallRail
• Hands-on experience with A/B testing, conversion optimization, and audience strategy