Growth Paid Acquisition Specialist

Job Summary

To grow a paid advertising program and increase qualified leads, the full-time remote Growth Paid Acquisition Specialist III will manage and optimize campaigns across various platforms, scale successful strategies, and collaborate with marketing and sales teams.

Key responsibilities

• Manage search, Local Services Ads, display, and video campaigns across all active markets
• Scale proven campaigns and tests into new budgets, markets, and audiences while launching new experiments
• Optimize campaign strategies and budget allocations based on performance data and lead quality metrics

Required qualifications

• Bachelor's degree in marketing, Business Administration, Advertising, or a related field
• 4 years of experience in PPC, paid search, SEM, or performance marketing
• Strong expertise in Google Ads, Local Services Ads, YouTube, and Microsoft Advertising (Bing)
• Proficiency in HubSpot, Google Analytics (GA4), Google Tag Manager, and CallRail
• Hands-on experience with A/B testing, conversion optimization, and audience strategy